Apple’s iOS13 update features more consent! Apple’s iOS 13 is hindering location-based marketing! Yes, you heard it right! Apple the smartphone giant, whom in the past has been keen on giving marketers and developers many location-based tools, are now reducing its efficiency on location-based marketing campaigns by introducing mandatory opt-in pop-ups across all devices in… Read more

McDonald’s monopoly is back! McDonald’s monopoly is an annual campaign/ collaboration of McDonald’s with Hasbro’s famous board game – Monopoly. This campaign mimics the monopoly game by collecting coupons that can be found on McDonald’s products, upon purchasing. This campaign dated back to 1987, where players are to collect peel off stickers and stick them… Read more

“#cool #fun #like #digitalmarketing #doyouusehashtags?” The #hashtag trend was first introduced by twitter in 2007 and became popular shortly. So what does #hashtag does? How does it help in marketing? Wonder why business or marketers wants social media users to #hashtag their events or brands? Like “#sheinGALS by Shein AU or #ShareACoke by Coca Cola.… Read more

“Picture speaks a thousand words” , well, what about videos? Video Marketing? Video Marketing, also known as Video Advertising is found mainly on social media platforms such as Facebook, Instagram and YouTube. With the increase in spending of video advertising, more and more business’s are interested in creating effective and innovative advertisements to market their… Read more

Ever wondered how some mobile apps can become so successful with millions of downloads and high reviews? Interested in being one of them? Scroll down to learn more! Unfortunately, there are NO secret recipe or formula for one to follow in developing a successful application. However, there are 2 models that i would like to… Read more

Micro-Moment Ever turned to your smartphone or devices and searched “Japanese food near me” or “How to cook Risotto like Gordon Ramsey?”, if you’ve done that, you’ve had Micro-Moments! Micro-moment is a term created by Think with Google. It is a term used when people automatically turned to their devices (smartphones or laptops) to act… Read more

Who are these “people”? What is voice search and what does it do? Voice Search is a technology developed to allow users to perform a search through voice recognition. It can be found through smartphone, laptop or devices. Voice search has been increasing in its popularity since 2018, talking to bots has been something that… Read more